Arena Product Advantage

1. This Case Study was about the average intake a stadium takes in and the amount of people that attend the arena in a year. The total amount of people in a year affect how much money a team or organization will make because it affects the sale growth. If not many people go to an event not as much things will be sold. If a lot of people attend the event they will make more of a profit.

• 2. Chapter 4 Sports Products. The people who attend the event for any reason are known as sports consumers.
•  At the arena or stadium sports products are sold to the fans of the event.
•  The people who advertise for the arena use market segmentation to enforce what the people want. 
• Tangible products can be purchased at stadiums to increase the profit.
•  If someone wants to take a lesson or train that is an intangible product that can be sold.

3. I want to learn about the executive moves a CEO or owner of a team has to make and how it affects the team. I want to know how contracts work for players and coaches on a team and all of that.